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The
Power Equation in Business to Business Collections
© 2001 Michael C. Dennis
It is important to
understand the power equation in business-to-business
collections. Failure to understand this essential element
of the collection process weakens the creditor's ability
to collect invoices as they come due. All of the following
statements are generally true about commercial [business
to business] collections:
- Trade creditors have
more power than they think they have. For example, the
customer may need the creditors goods or services now
or in the future, or may want to use the company as a
credit reference.
- Credit managers need the
ability to hold orders as leverage to force reluctant
customers to pay immediately, or as leverage to
negotiate a reasonable payment plan.
- Creditors can force a
delinquent debtor into involuntary bankruptcy, but
should do so only if it would be in their best
interest to do so.
- If a creditor has a
personal or inter-corporate guarantee covering a
debtor's obligations, it has significant bargaining
power.
- A creditor is in a
better bargaining position if it provides a unique or
proprietary product. If this is the case, the credit
manager would be "unwise" not to use this
leverage to secure payment from delinquent customers.
- When a customer has the
creditor's merchandise and the creditor's money [in
the form of unpaid invoices] the customer is in a
relatively powerful position. Once a delinquent
customer has paid the balance due, the balance of
power shifts to the seller.
- Failing to react
appropriately when a customer abuses your terms of
sale changes the balance of power in favor of the
customer in the short term and the long term.
- For every inappropriate
action on the part of a debtor [such as breaking
payment commitments] there should be an equal and
opposite reaction by trade creditors. Failing to react
appropriately to abuses by customers invites even
greater abuse.
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